Test Bank for Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication, Janis Teruggi Page, Lawrence J. Parnell
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Test Bank for Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication, Janis Teruggi Page, Lawrence J. Parnell ,
Test Bank for Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication, Janis Teruggi Page, Lawrence J. Parnell ,
Table Of Content
Preface
Acknowledgments
About the Authors
SECTION 1: UNDERSTANDING PUBLIC RELATIONS
UNIT 1: Public Relations’ Role and Function in Society
CHAPTER 1: Strategic Public Relations: A Constantly Evolving Discipline
CHAPTER 2: The History of Modern Public Relations: From Barnum to Lee, Bernays to
CHAPTER 3: Ethics and Law in Public Relations
CHAPTER 4: Foundations of Public Relations: Research and Theory
CHAPTER 5: Implementing Your Strategic Communications Plan
SECTION 2: PRACTICING PUBLIC RELATIONS IN A SOCIALLY RESPONSIBLE WORLD
UNIT 2: Public Relations Tactics
CHAPTER 6: Public Relations Writing: Persuasive and Audience Focused
CHAPTER 7: Media Relations in a Digital World
CHAPTER 8: Social Media and Emerging Technologies
UNIT THREE: General Practice Areas
CHAPTER 9: Corporate Social Responsibility and Community Relations
CHAPTER 10: Employee Relations, Corporate Culture, and Social Responsibility
CHAPTER 11: Corporate Communication and Reputation Management
CHAPTER 12: Issues Management and Crisis Communication
UNIT 4: Specialty Practice Areas
CHAPTER 13: Sports, Tourism, and Entertainment
CHAPTER 14: Nonprofit, Health, Education, and Grassroots Organizations
CHAPTER 15: Public Affairs, Government Relations, and Political Communications
CHAPTER 16: International Public Relations and Public Diplomacy
Glossary
References
Index
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