Test Bank for Essentials of Marketing Research, 5th Edition, William G. Zikmund, Barry J. Babin

Test Bank for Essentials of Marketing Research, 5th Edition, William G. Zikmund, Barry J. Babin

This is complete Test Bank ( NOT SOLUTION MANUAL)! A Test bank is a ready-made electronic testing resource that can be customized by lecturers for their teaching. Questions (with Answers) can be any of the types: Multiple choice, Multiple response, True/false, Fill in the blank, Matching, Essay/short answer.

Table of contents
1. The Role of Marketing Research.
2. Information Systems and Knowledge Management.
3. The Marketing Research Process.
4. The Human Side of Marketing Research: Organizational and Ethical Issues.
Part II: DESIGNING RESEARCH STUDIES.
5. Qualitative Research.
6. Secondary Data Research in a Digital Age.
7. Survey Research.
8. Observation.
9. Conducting Marketing Experiments.
Part III: MEASUREMENT.
10. Measurement and Attitude Scaling.
11. Questionnaire Design.
Part IV: SAMPLING AND STATISTICAL THEORY.
12. Sampling Designs and Sampling Procedures.
13. Determination of Sample Size: A Review of Statistical Theory.
Part V: ANALYSIS AND REPORTING.
14. Basic Data Analysis.
15. Testing for Differences Between Groups and for Relationships Among Variables.
16. Communicating Research Results.
PART VI: COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES.
Endnotes.
Index.